We partnered with Woodblock for Audi to create a groundbreaking installation at OMR Festival 2023. HypeRate's heart rate integration powered real-time effects, allowing attendees to experience truly personalized virtual car rides driven by their emotions.

Project Details:

• Client: Woodblock for Audi Deutschland developing the experience.
• The Challenge: Creating an immersive and interactive automotive experience that highlights the personal connection Audi aims to achieve.
• Solution:some text
  • Woodblock built an immersive Unreal Engine installation that reacts to facial expressions, heart rate data, and created stunning audio-visual effects.
  • HypeRate's Unreal Integration: Our seamless integration allowed the experience to utilize real-time heart rate data, triggering personalized visual and sound effects in the digital journey.

Results:

• Unforgettable, Multisensory Experience: Attendees experienced virtual car rides shaped by their own emotions, with adaptive visuals and sound reacting in real time.
• OMR Highlight: The Audi booth became a major draw at the festival, demonstrating the power of emotion-driven technology.
  
  How HypeRate Helped:
• Deep Unreal Engine Integration: Our technology allowed Woodblock to easily integrate and manipulate real-time heart rate data for dynamic personalized effects.
• Ultimate Immersion: HypeRate enabled an unforgettable, multisensory experience where emotions powered every aspect of the virtual car ride.
  
  

We're Proud Of:

• Innovation: This project shows how real-world data and creative technology can elevate experiences to a new level of hyperpersonalization.
• The Hype Factor: This innovative project shows how automotive experiences can be deeply emotional and engaging. It showcases the future of how brands can connect with audiences.
  
  

Want to create immersive, data-driven experiences that leave a lasting impression? Contact us today!

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